How Adobe Creative Cloud will impact budgets

Adobe is replacing its traditional Creative Suite perpetual licensing model with a cloud-based subscription model. Version 6 of Creative Suite, which included perennially popular titles such as Photoshop, Illustrator, InDesign and Dreamweaver, will be replaced with a single subscription with access to over 19 tools. The so-called Creative Cloud also includes access to Adobe software downloads, storage and project management tools.

In terms of cloud-based software, Adobe is really only offering cloud-based activation. Users still have to download the software onto their device in the usual manner. They can, however, collaborate and share files with team members or across devices

For small creative companies or departments that have standardised on Adobe tools, Creative Cloud may be a good way to access the full breadth of Adobe products. However, it is costly and at least 22,000 people have signed a petition against the potential price hike that signing up to Creative Cloud entails.

Some people feel this hostile relationship can only deepen if Adobe is set on a course of aggressive bundling and oversupply of its software, which is already deemed expensive.

Clearly, companies with Adobe Cumulative Licence or Enterprise Agreements will need to consider their use of Adobe in their businesses if they want to remain on the latest version. But Adobe is not alone in changing its licensing. IT asset managers will need to get used to a shift away from traditional software licensing.


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