PC sales remain slow as businesses consider tablet devices

Global PC shipments in the fourth quarter of 2010 fell below analyst predictions as businesses delayed purchases and considered alternative devices. Worldwide PC shipments reached 93.5 million units in the fourth quarter of 2010, an increase of 3.1% from the same period in 2009 but this was below analyst predictions for 4.8% growth.

It would seem that competition from media tablets, such as Apple’s iPad and those from other manufacturers, as well as austerity measures caused businesses to delay buying replacement PCs.

Hewlett Packard retained the number one position with 18.8% market share. Acer Group came second with 12.7% market share, followed by Dell and Lenovo with 11.6% and 10.1% respectively.

Negotiation tip: As well as using competition to get your preferred PC supplier to make their prices as keen as possible, you can also frighten your preferred PC suppliers to drop their prices by threatening to go to tablets. It’s the old boxing ‘one, two’; jab them with competition then hit ‘em with a tablet-led left hook!

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