Microsoft and Google want to run your email and lower your costs

It looks like email could well be the next battleground for Microsoft and Google to fight over market share.

As organisations evaluate e-mail strategies over the next five years, Microsoft and Google will compete for the bulk of the market, says analyst Forrester Research. This is due to cloud-based e-mail being the cheap entry point to a deeper and more profitable collaboration deal for vendors. Microsoft and Google will be happy to outbid each other to win your e-mail business because they know there’s more money to be made in conferencing, team sites, videoconferencing and social software down the line. Cisco, IBM, Microsoft and Google are rapidly approaching feature and price parity in their e-mail offerings.

Research from Forrester found that in 2009, 76% of US employees in small companies used Outlook for e-mail. However, Google has been building its direct sales organisation and partner channel aggressively over the past three years – claiming more than two million businesses use its Google Apps Enterprise Edition product.

So anyone facing the prospect of signing another 3 year Microsoft Select or Enterprise Agreement may want to consider their options more thoroughly The future is cloud and the question is only when do you go there, not why.


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